The advert that I personally dont think works is the Evian advert with the rollerskating babies, I dont think it works because babies have nothing to do with water and they cant rollerskate so it is ridiculous if not a bit creepy. I understand they were trying to say that evian can make you do anything but I think they could of shown this in many other more effective ways. Out of the ten people I asked eight of them thought this advert didnt work and wouldnt make them want to buy evian and seven of them found the cocept creepy. Overall I personally do not think that this advert works.