This is a print advert for lynx. I chose lynx because I wanted to comment on the fact that in almost every print ad for them I looked at there was a semi nude woman on the front. I chose this particular ad because I thought it was a prime example of sexual explotation to sell a product. The advert has no real slogan or catchy words, it relies on the fact that there is a half naked woman standing under a shower with wash me written on her belly. In this particular lynx advert they are advertising thier new body wash for men. One reason they used the woman is that sex sells. The other is that it will grab your attention as your walking past as they have made the woman so big. I think that the main reason for this advert is to make you remember it and make you talk about it. It is not about how good the product is because the actual product is a tiny picture at the bottom, underneath the bottle of body was it says: "links shower gel...get dirty" This just palys on the fact that they have used a half naked woman in the shower and it is very suggestive. It is as if they are almost trying to imply that if you was with thier product you will find a half naked woman in your shower. The typography is simple as if not to take away from the picture, it is in white. The actual gel is blue and they have tied the backgorund in with this ny making the background blue brick. Overall I think the advert would attract thier probable target audience of 16-60 year old males. I do however think its a shame that they could not think of a more creative and imaginative way to advertise effectively rather than going for the obvious.
